Digital Marketing Specialist- US

Responsibilities

1. Planning and measuring are paramount - Define metrics, gather and analyze social data to uncover valuable insights

2. Execute and benchmark marketing strategies and integrated campaigns through competitive research, audience segmenting, and platform determination

3. Generate promotional and ad copy in line with our communication guidelines and tone of voice

4. Lead the creation of high-quality digital content for major social media platforms

5. Collaborate with other departments to develop strategies and exceed sales targets


Requirements

1. Relevant experience developing strategically-grounded, creative, and effective digital marketing campaigns

2. Working knowledge of social analytics tools, demonstrated ability manage growth across digital platforms

3. Comfortable multi-tasking and taking the lead in a fast-paced, occasionally chaotic environment

4. Live and breathe all things digital, strong understanding of SEO and social media metrics

5. Native English speaker, keen eye for English grammar and syntax, excellent writing ability

6. Structured planner, detail-oriented, responsive to feedback, comfortable with tight deadlines

7. Experience in the technology industry is preferred, proficiency in Chinese is preferred


Required Languages

English, Mandarin

If you are interested, please upload the documents

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