Digital Marketing Specialist

Job Description

The AUKEY Marketing Team is seeking a Digital Marketing Specialist to drive awareness of our brand and products across online platforms. Apply your strategic marketing mojo and passion for consumer electronics to promote a wide selection of products with thoughtful, engaging, effective marketing campaigns.

A connoisseur of character and a resilient communicator, the Digital Marketing Specialist should be able to identify and effectively act upon trends and unique opportunities to reach a wider audience. Work closely with the product team, designers, and the core marketing team to accelerate the creation and distribution of digital content across social media platforms. This role is most suited for a self-driven, structured thinker who can lead projects and deliver accountable, exciting results.

 

Responsibilities

  • Planning and measuring are paramount - Define metrics, gather and analyze social data to uncover valuable insights

  • Execute and benchmark marketing strategies and integrated campaigns through competitive research, audience segmenting, and platform determination

  • Generate promotional and ad copy in line with our communication guidelines and tone of voice

  • Lead the creation of high-quality digital content for major social media platforms

  • Collaborate with other departments to develop strategies and exceed sales targets

 

Requirements

  • Relevant experience developing strategically-grounded, creative, and effective digital marketing campaigns

  • Working knowledge of social analytics tools, demonstrated ability manage growth across digital platforms

  • Comfortable multi-tasking and taking the lead in a fast-paced, occasionally chaotic environment

  • Live and breathe all things digital, strong understanding of SEO and social media metrics

  • Native English speaker, keen eye for English grammar and syntax, excellent writing ability

  • Structured planner, detail-oriented, responsive to feedback, comfortable with tight deadlines

  • Experience in the technology industry is preferred, proficiency in Chinese is preferred